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"Ek Minute" (which translates to "One Minute" in Hindi) is a popular social media challenge from India that went viral in 2021. The challenge involves a group of people in a public place, particularly in a crowded area like a mall or a market, doing a funny or entertaining act for exactly one minute.

Here's a brief outline of how the challenge spread and became a viral sensation:

1. Initial Video: The challenge started with a video posted on social media platforms like Instagram, TikTok, and YouTube. In the video, a group of friends were seen doing a funny dance or act in a public place for exactly one minute. The video was captioned with a hashtag, "Ek Minute Challenge."
2. Viral Spread: The video quickly gained popularity, and people started sharing their own versions of the challenge. The hashtag #EkMinuteChallenge started trending on social media, and the challenge spread rapidly across India and other countries.
3. Participation: People from all age groups and professions participated in the challenge, including celebrities, influencers, and common individuals. The challenge was done in various public places, such as malls, markets, public transportation, and even in offices.
4. Variations: As the challenge gained momentum, people started creating their own variations, such as doing the challenge in different locations, with different themes, or with specific rules, like doing the challenge in a crowded place or with a specific prop.
5. Social Media Platforms: The challenge was shared on various social media platforms, including Instagram, TikTok, YouTube, Facebook, and Twitter. The challenge was also shared on regional language platforms, such as YouTube channels and Facebook groups.
6. Media Coverage: The challenge received significant media coverage, with news articles and TV shows featuring the challenge. The challenge was also discussed on popular talk shows and news programs.

The "Ek Minute Challenge" became one of the most popular social media challenges of 2021, with millions of people participating and sharing their videos on social media platforms. The challenge not only brought people together but also highlighted the creativity and humor of the Indian youth.